Cultural jamming is re-appropriating the dominant message; taking the dominant message and speaking with it. An example of this would be Jay Z’s hit of the ‘90s, “Hard Knock Life”, where he samples a song from the musical Annie. He creates a rap around the hook sample with a narrative of his rough background. He dubs it the “Ghetto Anthem”, and repositions the message of a young white girl raised in an orphanage to fit an anthem of the young black man raised in America.
video: http://www.youtube.com/watch?v=YFubqcvkSos
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