Hi everyone!
I have never actually blogged anything...this is all new to me. so hopefully I won't make a complete fool of myself. anyway the other class when we talked about that fancy french word 'detournement' we discussed how in ch 5 pg 59 it meant "subversion and diversion" "redeploying official visual imagery to subvert the established order." In the book it described groups like surrealists and situationalists which took part in this movement of radical media. As I was going through some past papers I had read in a communications in popular culture class, we read an article on culture jamming. I am not sure if the article link is posted right....but it's called culture jam by kalle lasn.
it is basically about the situationalists and what they did. I thought detournement fit in with culture jammers because they subvert the ideology of what culture is. They rebel against the norm of society.
file://culturejamming
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Exactly! Detournment is the origin, the 1.0 version of culture jamming.
ReplyDeleteNice blog post but your link doesn't seem to work. Kalle Lasn is one of the founders of AdBusters. They are the ones who created the subvertisements I showed in class. Here's a link to the site. http://www.adbusters.org/
Thanks for posting Audrey!